I was just at the Society for Marketing Professional Services (SMPS) Pacific Northwest Regional Conference in Anchorage (my town). I’ve attended our local chapter events, and gone to a national SMPS event before.
If you haven’t been to an SMPS event, or your peers or employees haven’t… you need to. www.smps.org
As a technical professional (landscape architect), most of the professional development opportunities targeted at me are… well… technical. That was perfect for much of my career to date, but it doesn’t fully match the new skills that I need as I’ve transitioned into leadership and business. When that happens, us technical types typically learn through trial and error, being mentored (perhaps), reading books and talking to people.
If you want to shortcut that shotgun approach to absorbing business development and leadership training, go to SMPS. Seriously, go to SMPS! You will be surrounded by people whose goal is to develop business and people within the architecture, engineering and construction sectors. Even if you go once, you’ll find that most every session offers you something to temper your own thinking or provide you with new avenues to consider and follow.
Like any professional growth avenue, you’ll see immediate high return on investment for your exposure and knowledge. Over time, it will decrease as you begin to focus on specific needs within your professional development. Then, if not before, you need to get your staff to attend! While they might not be leaders, exposing them to this information will help you lead. It stands a strong chance of developing shared communication and semantics. If they have some comprehension of development and leadership strategies, then they may be more open to work within those ideas and at least understand what you might be trying to do.
This is not a paid advertisement. I’ve found great professional value in what SMPS offers, and I think that any A/E/C professional will find the same value. Especially if you are at a place in your career where you are in (or entering) the world of business development and leadership. I’m surprised that more technical types don’t attend their events.
At a minimum… going to one of these will help you understand your marketing and business development people, and how you can enable them to be better at what they do. And… they’re part of your front line for business success. If they are more successful, you are too.
Lastly… it’s fun. They seem to be great people who realize that relationships, networks and friends are not only key to business, but key to enjoying our time on this planet. Just be warned that if you aren’t in bed by 10:00pm, you might not get to bed. (and to be honest, I’m in bed by 10:00… I just hear the stories the next day. The stories make me feel tired. But, I also wish I had stayed up.)
About the Author: Peter Briggs is a landscape architect who has a current preoccupation with the business of design. For more bio information, please see: www.highestexpertise.com/who-is-peter/